Website audit?
A website audit is the process of evaluating and analyzing the factors that are responsible for the search engine visibility of the website. Website audit services provided to FCL include UI-UX audits, technical audits, content gaps, backlink audits, and core web vitals by using tactics and comprehensive evaluation. Website auditing is the pillar for increasing search visibility, determining technical issues, and resolving technical issues. Analyze content quality and gaps, enhance the user experience, and thus improve the overall site performance.
Team up with Digitup, India’s leading website audit service provider, for regular website auditing. We know how crucial it is for a business to have a high-performing website. We have a keen focus on identifying performance issues, content quality checks, backlink audits, analyzing and fixing content gaps, interactive design, and more. At Digitup, we have a team of highly skilled professionals who are working hard on the areas that need improvement, evolving strategies to enhance the website's functionality, and going through in-depth analysis considering the various aspects.
Audit Services, in which Digitup has expertise
At Digitup, we undertake in-depth website analysis to evaluate the overall health, content quality checks, SEO elements, and every necessary anatomy to boost the website's visibility. Check out the below-mentioned services provided by Digitup.
UI/UX Audit
At Digitup, we perform the UI/UX audit, keeping the heuristic evaluation process in mind for intuitive and interactive design. Our audit services are accompanied by a new design that includes the fixes. Further reviews are based on the analysis of the past six months of traffic.
Technical Audit
Our technical SEO audits cover some of the crucial issues, including duplicate content, broken links, broken internal links, missing content structure, broken internal images, missing ALT attributes, and hreflang conflicts.
Content Gap | ML SEO
We undertake a rigorous analysis of the content gap present on the existing website. Digitup uses machine learning for keyword optimization, content optimization, content generation, competitor’s check, and adherence to the ranking keywords.
Backlink Audit
Toxic backlinks can be harmful for website performance. The quarterly frequency of the backlink audits is suggested to identify and delete toxic backlinks.
Core Web Vital
CWV comprises three major web performance measures, namely, LCP, INP, and CLS. We at Digitup conduct CWV audits incorporating continuous monitoring of CWV metrics, bring out issues, and impart prospective recommendations. Addressing influential parameters such as code quality, architecture, CDN, UI-UX, fonts, page size, integrations, animations, etc. will impact the LCP, INP, and CLS scores.
Note: Digitup follows an ongoing CWV measurement with an oscillation rate of twice a day. Digitup provides continuous CWV measurement frequency of 2 times.
Blogs
Digitup conducts deep research on content gap analysis and competitor content analysis to find the best topics.
Website Audit Services Offered To FCL
The services provided by Digital to FCL are mentioned below.
UI/UX Audit
The services that we are offering to FCL
UI_UX Audit 1
UI_UX Review 1 of Critical Pages
Mockups for Critical Pages
UI_UX Audit 2 + Mockups for Remaining Pages
UI_UX Review 2 of Remaining Pages
Audit 1 Gaps + Mockups Critical Pages
Audit 2 Gaps + Mockups Remaining Pages based on our critical observations.
Technical Audit
We look for the site structure review and the groundwork on which implementation will start. The technical audit includes.
Website Crawling and Indexing
Site Architecture and URL Structure
Image Optimization
On-Page SEO Factors
Site Speed and Performance
On-Page SEO Factors
Site Speed and Performance
Technical Setup
Mobile Responsiveness
Technical Elements of website
Content Gap | ML SEO
To check organic performances, the content should remain for 6 months. As mentioned above, Digitup releases content updates that include
UI-UX gaps in existing pages
Internal and External links
Structure
Page category
Published date/Updated date
Backlink Audit
We provide a frequent and thorough check for the toxic backlinks, which include the following:
Backlink quality analysis
Competitor backlink analysis
Backlink inventory
Identifying toxic backlinks
Recommendations for action are also suggested to foster the credibility of your website.
Report and Documentation
Core Web Vital
CWV is put to use by FCL, requiring intensive monitoring as Digitup developers analyze the website code that is parallel to the developers of FCL. The foremost directions suggested were researched by the FCL technical developers to bring them into action.
Blogs
FCL will contribute to Blog writing by suggesting 3 Blogs per month via email using the content brief form. Content brief is prepared by Digitup.
How Does Website Audit Benefit?
Determining and resolving technical issues: Websites endure numerous technical problems such as broken links, loading times, response times, server issues, and a lot more. Website audits address these concerns and help resolve them. A well-functioning website with little focus on the issue gives users a positive experience and improves the search engine ranking.
Analyze content quality: A website audit identifies the content's effectiveness, relevance, accuracy, and repetition. Lacking these identifications leads to low visibility on earth engines, as Google’s crawler scans the inferior content. A website audit diagnoses content that needs to be fixed to better serve your users and improve ranking.
Boost SEO performance: A website audit allows you to examine the SEO factors that are crucial for generating organic traffic. A website audit improves the website’s visibility for SERPs.
Boost user experience: A website audit helps in examining and fixing the UX issues to ensure a smooth user experience. Timely addressing UX issues such as navigation, loading time, user-friendliness, and mobile friendliness intensifies the engagement rate and conversion rate.
